BrightonSEO, the world's largest search marketing conference, will take place on 8–9 October 2026 at the Brighton Centre UK. Eleven will see you there.
Christian Rigg, our Director of Operations and Strategy, and George Pritchard, Head of SEO, are among the 190 experts speaking at the event, now in its 10th year.
Here’s where you can catch our team and what they’ll be discussing.
Christian Rigg: AI Content Systems with Human Expertise
When: Thursday, 8 October, at 11:20 a.m.
Where: Auditorium 2, Brighton Centre
Christian oversees the design and construction of systems at Eleven that turn original thinking into successful content at scale.
His talk, “Best of Both Worlds: AI Content Systems with True Human EEAT,” will cover how Eleven creates intelligent AI workflows that turn a brand’s first-hand knowledge into compelling thought leadership designed to earn search rankings, AI citations, coverage, mentions, and shares.
He’ll walk attendees through:
- How to draw insights from busy founders, executives, and in-house subject matter experts using interviews, voice notes, questionnaires, team discussions, and more
- How to build AI-automated systems that put those insights to work in content ideation and production
“Thought leadership is one of the most impactful types of marketing. But capturing new ideas and turning them into content has historically been a major barrier for companies,” Christian explains. “We’ve developed a set of tools that helps do this at scale, making true, human thought leadership significantly easier and less costly to produce.”
>>LEARN MORE:The Complete Guide to Organic Growth for B2B Companies
George Pritchard: The Do's and Don'ts of Prompt Tracking for AEO/GEO
When: Thursday, 8 October, at 2:00 p.m.
Where: Syndicate 3&4, MeasureFest, Brighton Centre
George leads organic growth at Eleven, applying technical strategy, system design, and automation to scale content performance for our global partners.
His talk, "The Do's and Don'ts of Prompt Tracking for AEO/GEO," will cover how to properly track your brand's performance in AI search.
He’ll walk attendees through:
- Why AI visibility is increasingly important
- How new LLM citation tools work and what their data can—and can’t—tell you
- Metrics to track alongside prompt data to report on and make more informed decisions about your AEO/GEO strategy
“AI search tracking tools can help, but they only give you part of the picture. We recommend looking at branded searches, relevant traffic, and conversions to supplement their outputs,” George explains. “The aim is to spot patterns over time, rather than read too much into a single answer or dashboard score. Report the climate, not the weather.”
>>UP NEXT: 7 AI Search Tactics That Aren’t Worth the Budget (& 3 That Are)
Hear from Eleven
BrightonSEO is an annual, two-day conference where over 4,500 marketers across 70 countries come to discuss SEO, AI search, organic social, digital PR, and the latest content marketing trends.
Planning to be there? Get in touch to arrange a chat with the Eleven team. If you can’t make it, let us know and we’ll send you our presentation slides and key takeaways after the event.
Receive insider tips straight to your inbox.
Receive insider tips straight to your inbox.
Would you like to speak to one of our experts?
Create custom email campaigns, measure performance, and turn insights into results with Mailchimp’s email marketing tools.
