New ebook · AI Search & SEO Visibility Guide

How scaling B2B brands win in AI Search

Earn citations and preference from ChatGPT, Perplexity, and Google's AI Overviews.

94% of B2B buyers now use generative AI during their purchase research, and over half start there before they ever open Google. This free guide lays out the evidence — including Eleven's own AI Citation Correlation Study — on what actually predicts whether your brand gets cited, recommended, and shortlisted.

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This guide provides key evidence for five core statements

01
Buyers now research vendors inside AI tools
94% of business buyers used generative AI during their most recent purchase, now their most meaningful research source, ahead of vendor websites and sales reps.
02
The shortlist forms before you know the deal exists
51% of B2B software buyers now start their research in a chatbot more often than in Google, up from 29% a year earlier.
03
SEO is foundational
AI visibility and search performance move together, the pages models cite are very often the pages already earning clicks in Google.
04
Most AI mentions come from earned media
Roughly 84% of unpaid citations and mentions originate from earned coverage rather than brand-owned pages, which is why Digital PR matters as much as content.
05
The work compounds
Expert content, brand mentions, and presence across the channels AI systems read reinforce each other over time.
Why Eleven
Relevant topic experts
Topic-expert writers with real-world experience in your sector.
Managed editorial quality and dependable delivery
Professional editors and account leadership hold quality steady at any scale.
Built for search, AI answers and the full buying journey
Content designed to be found, cited, and convince buying committees.

Get the full evidence behind how B2B brands win in AI Search

Download the guide for the buyer research, the correlation study, and Eleven's three-lever framework for earning citations and preference.

Download the ebook