Market advanced Fintech products to discerning buyers
In FinTech, credibility is central to conversion. Content needs to satisfy finance leaders, developers, operations teams, compliance stakeholders and commercial buyers without losing them in abstractions or jargon.
Eleven combines financial specialists, experienced technology writers, professional editors, and organic growth strategists to turn complex products into content people find, understand, and trust.
See the gaps in your market that nobody is covering yet
We show you the topics and queries both you and your competitors are missing, plus how to own them across SEO, AEO and GEO.
- ✓A 5 to 10 page PDF report, prepared within five working days
- ✓Written by our SEO, AEO and GEO team
- ✓A short walkthrough call
- ✓Yours to keep and use in-house. Free, no commitment.
Prepared by our SEO, AEO and GEO team, led by George Pritchard, Head of SEO. 15+ years across in-house, agency and consultancy.
Fintech markets turn on expert content
Fintech markets are tough arenas. They carry heavy compliance burdens, audiences that vary widely in sophistication, and technically complex products that must feel intuitive to buyers.
Most fintech customers understand financial products in a deep way. If your marketing content fails to connect on a technical level, it can dramatically undermine your audience's confidence in the product behind it.
At the same time, founders, execs, and other thought leaders rarely have the capacity to produce the content fintech companies needs to grow. To fill that gap, may businesses turn to freelance writers or AI, but without the right topic-expertise, editorial processes become prohibitively burdensome.
Eleven builds the missing layer between your company's leadership and its publishing goals: topic-expert writers who can handle financial and technical detail with ease, editors who know where claims need scrutiny, and a managed process that captures internal knowledge from time-poor stakeholders.
Buyers use Search and AI at the same time
of business buyers now use AI somewhere in their buying process, up from 89% the year before.
Forrester, The State of Business Buying, 2026
of tech buyers use generative AI at least as much as search for vendor research.
Responsive, Buyer Intelligence, 2025
of AI Overview citations are pulled from pages already ranking in the top ten.
Ahrefs, analysis of 1.9m citations, 2025
Great content sits at the heart of every marketing campaign. It drives SEO performance and fuels AI mentions through on-page and off-page coverage. We help companies break through search noise to boost discoverability, engagement, and conversion.
How Eleven de-risks specialist content in Fintech
IOHK (Cardano): Complex blockchain documentation
IOHK needed a highly specialised technical writer for its Cardano and Ethereum Classic projects. A generalist writer couldn't absorb this remit through desk research alone.
Eleven matched IOHK with a writer who brought more than 40 years of software-development experience, proficiency in more than ten programming languages and deep blockchain knowledge. He integrated into the client team and continued supporting complex technical documentation for nearly three years at the time the case study was published.
The result demonstrates the part of Eleven's model that matters most in FinTech: when the subject is unusually technical, we find expertise that reads well with your customers and stands up inside your organization.
During our collaboration, we helped IOHK to increase its Domain Rating by more than 20% and referring domains more than doubled from 1.7k to 4.1k.
Read the full IOHK case study.
Airwallex: Middle and Bottom-of-Funnel Content for a Global Payments Giant
Airwallex needed help producing a series of operational guides and bottom-of-funnel content quickly with zero compromises on quality.
We began with an initial bottom-of-funnel pilot: we assembled a team of topic-expert writers, paired with an editor and account manager with finance editorial experience, and built a series of templates to support the creation of ‘VS’, ‘Alternatives’ and ‘Best X’ BoFu pieces.
We then expanded our collaboration to additional regions, serving Airwallex in Australia, the United States, and South East Asia, creating compelling, fully localized copy depending on each region’s needs.
During our engagement, Airwallex’ traffic grew 125%, organic traffic value grew 120%, and Positions 1-3 increased by 160% from 5900 to 9300.
“The team at Eleven went above and beyond what we were looking for. They picked up our style requirements incredibly quickly and showed an in-depth knowledge of SEO and GEO in every piece of content they delivered. Better yet, the content delivered performance-wise. I'd highly recommend them for your next project.”
— Elizabeth Barry, Growth Content Marketing Manager, Airwallex
Read the full Connecteam case study.
Master every stage of your pipeline
The right content at the right time for the right audience. Be found by search and AI, be known in your category, be trusted as experts, and be chosen by buying committees.
Be found across channels
Capture high-intent demand with problem-led education and targeted SEO/AEO topic clusters.
Be known in your industry
Build category recognition with original research, thought leadership, industry commentary, digital PR and intelligent distribution.
Be trusted as experts
Prove depth through technical guides, detailed use cases, practical frameworks, implementation advice, transparent methodology, documentation and customer evidence.
Be chosen by buyers
Arm your champions with competitor comparisons, technical tear-downs, and sales-enablement assets that close deals.
Want to know what this looks like in your market?
We'll map the topics and queries both you and your competitors are missing and show you how to own them across SEO, AEO and GEO.
Content for all touch points
Plus, we deliver content strategy, SEO, and AI-visibility strategies, and in-depth audits. Technical documentation (API, integration, and security), digital PR campaigns, and large-scale content migrations, all available across written, video, and audio formats.
A seamless extension of your marketing team
We plug directly into your current workflows, meeting you exactly where you are, no matter the size or makeup of your marketing team.
Product and audience immersion
We learn the product, positioning, buying committee, sales objections, competitive context and existing performance before recommending the content mix.
Strategy and prioritisation
We connect search demand and AI visibility with product priorities and buyer needs, balancing reach with the high-intent content most likely to influence pipeline.
Specialist team building
We select writers with the relevant industry or technical background, train them on the product and support them with professional editors and dedicated account leadership.
Production, amplification and optimisation
We establish a dependable publishing rhythm, help strong ideas travel through thought leadership and earned coverage, measure performance and continuously refresh the programme as the market changes.
Why fast-growing SaaS teams partner with Eleven
We work with post product-market fit Fintech companies looking to scale their marketing efforts through SEO, GEO, and Digital PR.
Financial and technical fluency: Writers with real industry knowledge and experience in your field.
Editorial rigour: Professional editing, source scrutiny and workflows designed around high-trust content.
Clarity with nuance: Difficult ideas made accessible without removing the detail sophisticated readers need.
Expertise, Everywhere.™ Connected visibility across traditional search, AI answers, thought leadership, digital PR and the wider sources buyers consult.
Scalable delivery: A managed team that can expand output without expanding internal administration at the same rate.
Visibility beyond Google: Content designed for search, AI answers, earned authority and long-cycle evaluation.
“I've worked with dozens of content writing services over my 10+ years in the industry, and Eleven are by far the best there is. We are lucky enough to view their entire team as an extension of our in-house content team, not a third-party vendor.”
David Ruhm, Content Lead at Connecteam
"Eleven’s content is always top-notch. They always go above and beyond what I ask for and make sure everything looks really good. That kind of work ethic is much appreciated here."
Daniel Clinton, Editorial Team Leader at Top10.com
Frequently asked questions
Can you work with compliance and legal review?
Do you cover both financial and technical audiences?
Can you improve our visibility in AI answers?
Who does the SEO, AEO and GEO work?
How do you hold quality steady at volume?
Do you only create top-of-funnel SEO articles?
Can you create developer and API content?
How would we engage you?
Can you support an existing FinTech content team?
Take the overview instead
Seventeen pages on how we build content programmes for scaling B2B brands: the model, the editorial process and the results.
Compliance-ready content for search engines, AI, and customers.
Demonstrate your unique expertise everywhere buyers search, compare and buy — at scale with no compromise on quality.
A 5 to 10 page report on the gaps in your market
The topics and queries your competitors are missing as well as you, prepared within five working days.
Written by our SEO, AEO and GEO team, then walked through with you
A short call so you can act on it, not a tool export sent and forgotten.
Free, no commitment, yours to use in-house either way
Keep it, brief your own team from it, or talk to us. No sales sequence.
“I’ve worked with dozens of content writing services over my 10+ years in the industry, and Eleven are by-far the best there is.”
David Ruhm, Senior Editor, Connecteam
See the gaps in your market that nobody is covering yet
We show you the topics and queries your competitors are missing as well as you, and how to own them across SEO, AEO and GEO.
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No commitment. Report within five working days.
Prepared by our SEO, AEO and GEO team, led by George Pritchard, Head of SEO. 15+ years across in-house, agency and consultancy.
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* Data from Ahrefs