Turn industry expertise into high-performing SaaS content
Don’t let your best product knowledge go to waste. We help B2B SaaS teams scale expert-led content that ranks on search, dominates AI answers, and converts buying committees.
Eleven helps SaaS marketing teams turn deep product and market knowledge into expert content that performs across search, AI answers and the full decision journey.
See the gaps in your market that nobody is covering yet
We show you the topics and queries both you and your competitors are missing, plus how to own them across SEO, AEO and GEO.
- ✓A 5 to 10 page PDF report, prepared within five working days
- ✓Written by our SEO, AEO and GEO team
- ✓A short walkthrough call
- ✓Yours to keep and use in-house. Free, no commitment.
Prepared by our SEO, AEO and GEO team, led by George Pritchard, Head of SEO. 15+ years across in-house, agency and consultancy.
Your product has outgrown generic SaaS content
Post product-market fit, content marketing is a whole new game. It requires compelling, expert content that pairs impact and scale with technical expertise and consistent messaging across owned and earned channels.
Product experts lack writing time. Product and industry knowledge stays locked-down in your business, where your audience can’t connect with it.
Marketing teams are stretched thin. Strategy and production compete for the same hours, to the detriment of both.
Freelancers need too much guidance. Managing them becomes a second job for the person who has the least capacity.
AI accelerates first drafts but comes with risks. AI can’t manufacture a credible point of view or genuine emotional resonance.
Eleven adds specialist capacity around your existing team: strategists, topic-expert writers, editors and account leaders who learn the product, maintain quality and keep the operation moving.
Buyers use Search and AI at the same time
of business buyers now use AI somewhere in their buying process, up from 89% the year before.
Forrester, The State of Business Buying, 2026
of tech buyers use generative AI at least as much as search for vendor research.
Responsive, Buyer Intelligence, 2025
of AI Overview citations are pulled from pages already ranking in the top ten.
Ahrefs, analysis of 1.9m citations, 2025
Great content sits at the heart of every marketing campaign. It drives SEO performance and fuels AI mentions through on-page and off-page coverage. We help companies break through search noise to boost discoverability, engagement, and conversion.
Proven impact for complex B2B software
TestGorilla: a multiyear partnership with exceptional results
TestGorilla first asked Eleven to deliver 75 detailed competitor-comparison pages, about 190,000 words, in 90 days. The project demanded product knowledge, rigorous research, and real-world HR expertise to resonate with a savvy audience.
After the initial project, Eleven became a long-term extension of TestGorilla's marketing team, producing topic-expert articles and driving hundreds of sign-ups and demo calls.
- 500+ topic-expert articles delivered;
- estimated monthly organic traffic increased by 490%; and
- estimated organic traffic value increased by 140%.
Read the full TestGorilla case study.
Connecteam: combining internal strategy with external scale
For Connecteam, Eleven recruited and managed a team of 13 topic experts and delivered 1.5 million words. During the engagement, estimated organic traffic more than doubled and the number of top-three Google rankings rose by 183%.
The internal team retained its product and market knowledge while Eleven supplied the specialist production capacity, editorial management and dependable pace required to execute at scale.
“I’ve worked with dozens of content writing services over my 10+ years in the industry, and Eleven are by-far the best there is.”
David Ruhm, Senior Editor, Connecteam
Read the full Connecteam case study.
Master every stage of your pipeline
The right content at the right time for the right audience. Be found by search and AI, be known in your category, be trusted as experts, and be chosen by buying committees.
Be found across channels
Capture high-intent demand with problem-led education and targeted SEO/AEO topic clusters.
Be known in your industry
Build category recognition with original research, thought leadership, industry commentary, digital PR and intelligent distribution.
Be trusted as experts
Prove depth through technical guides, detailed use cases, practical frameworks, implementation advice, transparent methodology, documentation and customer evidence.
Be chosen by buyers
Arm your champions with competitor comparisons, technical tear-downs, and sales-enablement assets that close deals.
Want to know what this looks like in your market?
We'll map the topics and queries both you and your competitors are missing and show you how to own them across SEO, AEO and GEO.
Content for all touch points
Plus, we deliver content strategy, SEO, and AI-visibility strategies, and in-depth audits. Technical documentation (API, integration, and security), digital PR campaigns, and large-scale content migrations, all available across written, video, and audio formats.
A seamless extension of your marketing team
We plug directly into your current workflows, meeting you exactly where you are, no matter the size or makeup of your marketing team.
Product and audience immersion
We learn the product, positioning, buying committee, sales objections, competitive context and existing performance before recommending the content mix.
Strategy and prioritisation
We connect search demand and AI visibility with product priorities and buyer needs, balancing reach with the high-intent content most likely to influence pipeline.
Specialist team building
We select writers with the relevant industry or technical background, train them on the product and support them with professional editors and dedicated account leadership.
Production, amplification and optimisation
We establish a dependable publishing rhythm, help strong ideas travel through thought leadership and earned coverage, measure performance and continuously refresh the programme as the market changes.
Why fast-growing SaaS teams partner with Eleven
We work with post-product-market-fit SaaS companies who treat content as a commercial growth lever rather than a commodity.
Unmatched industry knowledge: Our expert writers deeply understand specialised software and know how to translate it for both technical and non-technical stakeholders.
Consistent quality at volume: A managed production system that supports ambitious goals without producing interchangeable SaaS content.
Full-journey thinking: Content designed to create awareness, answer objections and give buying committees evidence, not simply attract visits.
Expertise, Everywhere.™ Connected visibility across traditional search, AI answers, thought leadership, digital PR and the wider sources buyers consult.
Flexible support: A team that can strengthen strategy, add production capacity, open new formats or extend the reach of existing expertise.
“Working with the Eleven team has been a consistently positive experience. The content we receive is high-quality, SEO-friendly, and consistently aligned with our strategic goals. I wouldn’t hesitate to recommend Eleven Writing to others looking for a reliable, knowledgeable content partner.”
Amaury Perrier, Global Marketing Business Partner, CLEVR
“I’m so glad that I’ve had the opportunity to work with you guys. What your company does is truly amazing, your service is impeccable and your attention to quality and efficiency made my life really easy!”
Bar Zukerman, Content Strategy Manager, Wix
Frequently asked questions
Who actually writes the content?
How quickly can your writers learn a complex SaaS product?
Can you improve our visibility in AI answers?
Who does the SEO, AEO and GEO work?
How do you hold quality steady at volume?
Do you only create top-of-funnel SEO articles?
Can you work across several products or buyer personas?
How would we engage you?
How will we know it is working?
Take the overview instead
Seventeen pages on how we build content programmes for scaling B2B brands: the model, the editorial process and the results.
You have the expertise. We'll help you prove it, wherever your buyers are looking.
If you already leverage content but your team struggles to produce the required depth and volume alone, Eleven can offer a scalable way forward.
A 5 to 10 page report on the gaps in your market
The topics and queries your competitors are missing as well as you, prepared within five working days.
Written by our SEO, AEO and GEO team, then walked through with you
A short call so you can act on it, not a tool export sent and forgotten.
Free, no commitment, yours to use in-house either way
Keep it, brief your own team from it, or talk to us. No sales sequence.
“I’ve worked with dozens of content writing services over my 10+ years in the industry, and Eleven are by-far the best there is.”
David Ruhm, Senior Editor, Connecteam
See the gaps in your market that nobody is covering yet
We show you the topics and queries your competitors are missing as well as you, and how to own them across SEO, AEO and GEO.
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No commitment. Report within five working days.
Prepared by our SEO, AEO and GEO team, led by George Pritchard, Head of SEO. 15+ years across in-house, agency and consultancy.
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